The Apothecary sells potions and potion ingredients. The shop is "fascinating" despite its very bad smell — a mixture of bad eggs and rotten cabbage. The inside includes barrels of slimy stuff on the floor; jars of herbs, dried roots and bright powders on the shelves; and bundles of feathers, strings of fangs and snarled claws hanging from the ceiling. Some of the ingredients available are silver unicorn horns (for twenty-one Galleons each) and glittery-black beetle eyes (five Knuts a scoop).

Moderator: Bellatrix Lestrange

Eeylops Owl Emporium sells owls and supplies like owl treats. The inside is dark and full of a low, soft hooting, rustling and the flickering of "jewel-bright eyes." Among the types of owls sold are Tawny, Screech, Barn, Brown, and Snowy.

Moderators: Bellatrix Lestrange, Demetria Lestrange

Florean Fortescue, the founder and shopkeeper, sells ice cream, including sundaes, that could be enjoyed at outdoor tables. There are hundreds of flavours that change every single day, so no two are ever the same!

Moderators: Bellatrix Lestrange, Demetria Lestrange

Flourish & Blotts sells a great variety of books, including textbooks for Hogwarts courses and other books of general magical interest.

Moderators: Bellatrix Lestrange, Demetria Lestrange

A snowy white building, near the intersection of Knockturn Alley and Diagon Alley, Gringotts towers over all neighbouring shops. Customers pass through a set of bronze doors and then silver ones before entering the lobby. The main floor is paved with marble and has long counters stretching along its length. The vaults extend for miles under the city and are accessible through rough stone passageways and then by means of magic carts that travel speedily along their tracks.

Moderators: Bellatrix Lestrange, Demetria Lestrange

Madame Malkin's is a clothing shop next to Flourish & Blotts. It sells robes and other clothing, including the standard Hogwarts-required plain black work robes, and dress robes. Madame Malkin, a squat witch who wears mauve robes, and her assistants will tailor the robes to fit right in her shop.

Moderators: Bellatrix Lestrange, Demetria Lestrange

Ollivanders is a magic wand shop described as narrow and shabby, with a sign that reads Ollivanders: Makers of Fine Wands since 382 BC in peeling gold letters over the door. The only display is a single wand lying on a faded purple cushion in the dusty window and inside there are countless narrow boxes piled neatly right up to the ceiling.

Moderators: Bellatrix Lestrange, Demetria Lestrange

This popular store houses all your Quidditch needs, whether its robes, gloves and gear, or a brand new broomstick.

Moderators: Bellatrix Lestrange, Demetria Lestrange